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Upon acquisition, the CEO of Quicken, Eric Dunn, remarked that it was вЂњвЂ¦the start of a new era for Quicken.вЂќ, and that вЂњThe increased investment in QuickenвЂ¦will accelerate those efforts and strengthen the value we bring to consumers.вЂќДЄt the same time as the acquisition by H.I.G., Quicken announcing their new free budgeting feature Mac users which allowed customers to set, track, and analyze their budget.

In April of 2016, Inuit sold Quicken to the private equity investment firm, H.I.G. In more recent history, however, Intuit ended up failing to preserve Quicken, which was overshadowed by its more popular products, QuickBooks and TurboTax.

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With that said, still consistently ranks in the top ten lists for personal financial management software options. Quicken customers werenвЂ™t happy to lose their data, and the change was a frustrating one. Quicken then moved its Quicken Online users over to, which was already a well-functioning platform for the most part. So in 2009, Intuit announced its $170 million acquisition of the still-popular financial management platform. They offered consumers better options than Quicken Online, and for cheaper. In short, it seems that other platforms were quicker to innovate than Intuit. And Intuit, of course, tied Quicken Online into its TurboTaxOnline products, as well. This was meant to help users manage short-term cash flow and to make their online bill paying easier. The program eventually rolled out an online bill paying option. With transactions downloaded nightly, the feature is a far cry from the to-the-minute financial insight todayвЂ™s apps offer. These users could log into their account to view their updated balances and five latest transactions in each account. Quicken Online also acted in an app-like way for iPhone users, specifically. But it still gave users a quick way to get insight into their spending, saving, and other financial patterns. Quicken OnlineвЂ™s interface was sleek and user-friendly for the time, though today it would feel clunky and out of date. For instance, new users would get a list of recurring bills suggested from their previous 90 daysвЂ™ worth of transactions in each connected account. Quicken Online also helped people become more aware of their overall financial situation. You could connect your checking account directly to Quicken Online, and it would automatically import your transactions. So Quicken Online jumped on that bandwagon early. But it also made tracking everyday spending much easier.Д«ack then, financial software that actually synced with your bank accounts was a new concept. One of the toolвЂ™s major differences was the fact that it did not track investments, which Quicken software users had come to expect. This is why back in 2007, Intuit launched Quicken Online. But it wasnвЂ™t best for beginners who were starting out. Quicken software is still a great option if you want a robust way to manage your personal or business finances. So Intuit, QuickenвЂ™s creating company, had to keep coming up with new models.ДЄnd, in fact, they still do. But it also made cross-platform compatibility difficult. This made it a good option for managing complicated financial systems. (To the over-thirty crowd, you know what weвЂ™re talking about) It was built on a database structure. Quicken software was created way back when people still used MS-DOS.

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